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e concept of pain may come from a p
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PostPosted: 29 Aug 2019 03:12:56    Post subject:  e concept of pain may come from a p
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Sell Your Successes: 3 Techniques That Can Lower Your Marketing Costs & Energize Your Business
Posted by nick_niesen on October 28th
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, 2010


I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of 聯selling your successes聰.


Hmmm聟 聯Sell your successes聰 聳 What could that mean?


Simply put, when you walk the talk, talk the walk. Adjust your marketing and sales conversations and materials to reflect how your product or services helped someone achieve what they wanted.


Now how do you do this? Well here are 3 techniques that when applied effectively can lower your marketing costs & energize your business.


1. Let 聭Testimonials聮 Pave the Way
To best illustrate this technique, let me share with you a line that I use often that goes something like this: 聯If I tell you that I聮m great at what I do
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, at best you聮ll take it with a grain of salt, but if an unbiased third-party tells you that I聮m great at what I do, you聮ll tend to believe them. In other words, people tend to give more credence to what someone else says about you rather than what you say about yourself.


So use every opportunity to gain testimonials about you
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, your team, your product, your service, or your business in general. Collecting and effectively using testimonials should become a key marketing strategy for your business.


2. Using 聭Stories聮 to Get Your Point Across
Storytelling has been around since the beginning of mankind and when used properly can illustrate your point better than almost any other way. Stories have the power to capture and engage the listener in a softened manner 聳 not the hard selling approach that people typically run away from. Stories also have the unique ability to take complex ideas and make them easy to understand 聳 without a dissertation on the subject.


My best advice here is to model other great storytellers. Take one of my favorites for instance
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, Mark Victor Hansen. Just look at his Chicken Soup for the Soul series of books. Essentially each chapter is a story effectively illustrating a point that touches, moves, and inspires its readers.


So you may be tempted to say, well that聮s easy for him
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, but I聮m no Mark Victor Hansen. Now maybe you potentially are or aren聮t, however my point is, that this is a very learnable skill, people aren聮t born with it. They develop it by continually practicing and honing it.


3. Sharing 聭Case Studies聮 to Illustrate what聮s Possible
Case studies are a sure-fire way to give your prospect a mental picture of what聮s possible for their business should they engage you help. These are particularly great for those prospects who need to see it themselves in order to believe it. Case studies illustrate tangible solutions 聳 they tend to instill a deeper level of confidence in your prospect that you can get it done for them. Essentially
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, you have a track record of success to draw upon.


Now when using any or all of the 3 techniques just discussed, remember that just like telling a joke, timing and delivery are critical to their success. For example placing a testimonial in your sales letter in just the right spot where you are looking to establish credibility is key to getting your prospect to keep reading.


These techniques can also play a critical role in humanizing your business and its offerings 聳 placing real people behind your messages. For example, instead of pounding a prospect with every possible service you offer and the features and benefits of each
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, try using a short story to simplify a complicated solution that you implemented for a similar customer. Or how about using a relevant case study in a sales presentation illustrating how your service helped a client with similar needs to the prospect you聮re presenting to.



Try integrating these techniques into your everyday marketing and realize the positive residual effects they can bring.



2006 Online Marketing Muscle -- All Rights Reserved.

Dental anxiety is one of the main reasons why countless individuals worldwide do not get the necessary dental treatments. A person with dental fear may find it extremely hard to even plan on going to the dentist, and will feel even more anxious whenever the time to go to the dentist actually arrives. In some cases, a nervous patient may even go to great lengths just to postpone and cancel dental appointments in order to avoid a potentially uncomfortable experience. Nervous patient care options such as conscious sedation are now available to help anxious patients have more comfortable dental treatments, but it is still beneficial to know what the most common dental anxiety triggers are.


One of the most common triggers of dental fear is pain
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, or the idea of going through a painful experience. No one wants to go through a painful episode, but nervous patients are even more anxious about the possibility of encountering pain and discomfort. The concept of pain may come from a previous personal experience, such as going through a dental treatment in the past that caused a great deal of discomfort. However, the fear of pain may also come simply from hearing others鈥?stories
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, and may not be necessarily a personal experience. Another factor that triggers dental anxiety is fear of the needle, especially if an anesthetic is needed for a dental treatment. A person who hates needles will feel very nervous with the idea of facing a needle for the procedure, and may make excuses just to avoid going through the said experience.


The sights and sounds in a dental clinic can also cause an episode of dental fear. The sound of a dental drill is one of the worst sounds that a nervous patient can encounter. The shrill sound that the drill makes can aggravate the nervousness that an anxious patient feels, and the sound is also closely associated with a painful experience. Even the actual sights and sm.
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PostPosted: 29 Aug 2019 03:12:56    Post subject: Adv






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